Case Study — Regional Pharma

Parkville International.
E-Detailing Across Five Markets.

UAE · Saudi Arabia · Jordan · Iraq · Libya

Parkville's International Business Department runs pharma brands across the Gulf and wider Middle East. Nevera designed and built the digital e-detailing platforms their sales teams use in the field, and led market-penetration research for their entry into Libya.

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2
Brands fully live
15
Product SKUs covered
5
Markets served
The brief

Digital Tools For A Regional Sales Force

Parkville's International Business Department needed field sales tools their reps could use in front of doctors and pharmacists across multiple countries — not a static brochure, but an interactive platform covering full product portfolios.

What we built

Two Fully Deployed E-Detailing Platforms

StarVille
Skin Category

Full interactive e-detailing build covering all 5 SKUs in the StarVille skin-care range — live and in field use.

Clary
Hair Category

The larger of the two builds: 10 products across 30 interactive content zones, fully wired and live — the most complete e-detailing platform Nevera has delivered for Parkville to date.

Libya Market Entry
Market Research

Beyond platform development, Nevera completed a full market-penetration research study for Parkville's entry into Libya — covering the local competitive landscape and go-to-market approach. Research phase complete; campaign work not yet started.

Why it matters

One Regional Partner, Not Five Local Ones

Most agencies working with pharma brands in the Middle East are structured around a single country. Parkville's International Business Department needed a partner who could build once and deploy consistently across a whole region — same quality bar, same regulatory care, whether the sales rep is in Cairo, Dubai, Riyadh, Amman, or Baghdad.

The pharma regulatory expertise behind this work is the same expertise Nevera applies to Acino and Amoun in Egypt — compliance-aware messaging, accurate clinical claims, and content built to survive scrutiny from medical, not just marketing, review.

Client
Parkville IBD
International Business Department, Sr. Brand Manager sponsorship
Format
Interactive E-Detail
Self-contained field sales platform, built for offline use
Reach
5 Countries
UAE, Saudi Arabia, Jordan, Iraq, Libya

Building For Your Region?

If your sales or marketing team needs a platform that works the same way in every market you sell in, let's talk.

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