Marketing Science — Attention Heatmaps & Design Evaluation

Proof 01 — Point of Sale

Where Does The Shopper's Eye Actually Land?

A pharmacy counter-top unit we designed for a leading acidity treatment. Before it printed, we ran visual-attention analysis on the artwork. Hover the image — the bright zones are where shopper eyes concentrate in the first seconds. The brand block, the claim, and the pack shot all sit inside the hot zones. That's not luck; the layout was built for it.

Pharmacy counter-top unit design — full artwork as the shopper sees it

Visual attention heatmap of the same counter-top unit — bright zones show where shopper eyes actually land

Hover — see what shoppers actually look at

Proof 02 — Packaging

Same Science, On The Shelf

A self-initiated study in reviving legacy brands: we redesigned an outdated supplement pack in three creative directions, audited each against our Design Evaluation Framework — clarity of benefits, visual hierarchy, shelf standout, and emotional connection — then ran visual-attention analysis on all three. The heatmaps show exactly where a shopper's eye lands on each direction. The winning design isn't debated. It's observed.

Three packaging design directions with visual-attention heatmaps overlaid, showing where shopper eyes land on each

The method

Evidence At Every Stage

Before Creative

Predictive concept testing

Campaign concepts are pressure-tested on audience prediction models tuned to your market — before a pound of media budget moves.

During Design

Design Evaluation Framework

Every artwork is audited on clarity of benefits, visual hierarchy, shelf standout, and emotional connection — a structured score, not a vote in a meeting.

Before Production

Visual-attention analysis

POSM, packaging, and key visuals get attention-mapped so the final design is the one shoppers already chose with their eyes.

Want Your Next Design Tested, Not Guessed?

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